Shady Queens drag charity events. Raising $650,000 for Fife House.
Creative for a cause
I served as a Board Member at Fife House, bringing my production expertise to help create and manage their biggest live events fundraising brand, 'Shady Queens', that ran from 2016 -2021 at the Danforth Music Hall. The comedy and drag event series increased fundraising revenue by 400% through ticket sales and corporate partnerships. It also attracted younger donors to the cause by featuring talent like Trixie Mattel, Ginger Minj and Bob the Drag Queen. Our events have raised more than $650,000.
About Fife House.
Fife House is the largest provider of supportive housing and services for people living with HIV/AIDS in the Greater Toronto Area.
SHADY QUEENS
2019
Trixie Mattel performs standup and serenades the crowd at Shady Queens.
Trixie and Katya perform “Waterloo” at Shady Queens
The Fife House story. In-show video content created to introduce the audience to the charity they are supporting.
Ginger Minj sings “Poor Unfortunate Souls” live at Shady Queens in 2018.
Through the years
2016
2017
2018
2019
2021
