ABOUT ME
MY STORY
I’m a creative director and series producer based in Irvine, California. With more than a decade of experience in media, marketing and technology, I’m best known for my inventive approaches to content capture and creative problem solving .
Born and raised in Canada, I developed an early passion for storytelling, creating shorts and crafting narratives on the family’s Sony Video8. Luckily, very few of those have been digitized!
With a degree from Concordia University, I began my career as a print and TV journalist, before moving into documentary and unscripted content at the Canadian Broadcasting Corporation.
I currently work for the entrepreneurship company Shopify as the Head of Creative and Production. I specialize in product and brand marketing.
I have tackled everything from series producing entertainment programs, marketing financial products and even directing music videos for my musician father. I’m eager to create the new frontier of content.